Just finished up a BRANDING overhaul on a natural resources company called Oregon Lumber Components. The vision for this logo was a mixture of a few concepts:
1) Traditional Values meets Forward Thinking - Since they've been in the industry for several decades now, they wanted something that would show their heritage in the industry, but also help establish themselves as leaders for the future of earth-friendly wood products. So I brought in a fresh green & charcoal color scheme, accompanied with a serif font that give a "foundational" look to their logo. And then I created an icon that shows "forward thinking" and "conservation of natural resources" through recycling their products (round it goes).
2) Eco Friendly - the main product they produce is a massive collapsible shipping container used for food and liquid transportation on a world market. This shipping "box" is better on the environment than their competitors products and it's completely recyclable once the product has been used).
Overall, OLC is a really innovative company and I think the new brand accurately represents who they are and where they are going in the industry.
Hello There & Welcome
- We're The Christensons
- This blog reveals stories and imagery from our professional work and personal adventures. We are creative portrait and destination wedding photographers that live, work and play on the west coast of the US of A. We also run an award winning graphic design studio. But more than that, we’re a young abstract family trying to live this life to its absolute fullest. As you look through some of the blog entries below you will get a good feel for what makes us tick, and you’ll be introduced to some of our latest design and photo projects. Check back often for updates, and if you see something you like don’t be afraid to leave a comment.
Thursday, January 08, 2009
Client: OLC
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1 comment:
Very nice work, Gary! Sorry we missed you guys later in the week while you were in Escondido. Hope it was good trip for you. I'm still reading and researching the digital SLR I am going to buy. Saving up a few bucks, too.
-Dave
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